Web Marketing
Use the web to gain customers and manage your sales activities
Use your website to promote your business and generate leads:
- Search engine ranking
- Internet advertising
- E-mail campaigns
- Mobile phone campaigns
- Viral marketing
Manage your conventional sales and marketing using web tools:
- Access your sales leads and customer account information from any PC or mobile phone
- Manage allocation of sales leads to sales team
- Arrange for follow up reminders
- Track history of telephone calls and e-mails of your sales team
- Manage the calendar of your sales team
- Create Customer Relationship Management (CRM) opportunies
- Create opportunity, forecasting and sales reports
Search engine ranking through optimisation of your site
Increase your exposure by getting the right placement in search engines. Most people find products and services on the web by going to the major search engines, Most internet traffic in general derives from Search Engines and Directories such as Google, MSN and Yahoo. It is not enough to submit your site and be indexed by these search engines. To be effective, your website needs to rank within the top 3 pages of the search engine results for keyword phrases that are specific to your products or services.
The ranking of your website on search engines is dramatically affected by the way that it is designed. We specialize in designing websites that work well with search engines. It is important to be able to generate visits from people who have no previous knowledge of your company.
- Optimisation of pages of your choice
- Optimised for search terms of your choice
- Keyword research and analysis
- Consultation during website creation
- Meta tags composition
- Alt tags composition
- Manual Submissions to top Search Engines: Google, MSN, Yahoo, Altavista, Infoseek (Go.com), All The Web, Lycos, DMOZ, AOL, Hotbot
Internet advertising Website Promotion
Generating paid for targeted traffic to your website, falls into two basic camps, paid per click or banner adds.
Paid for or sponsored links on search engines
The fastest way to get targeted website traffic is to use pay per click services where you pay each time someone clicks on the advert. Google AdWords and Overture are the most popular examples of this. We can help you manage this method of promotion.
Banner advertising
This can be effective when there is a simple proposition that has a clearly defined target audience.
News pages
These can be very effective in developing a positive relationship with your customers and prospects. These are pages that have different design needs to normal editable pages. They are not normally navigated from the the main menu bar. This to stop the menu bar becoming unusable due to having too many items on it.
- different navigation
- to be displayed with a short summary of the item
- to be displayed in date order
- to be searched by keyword relevance
- to have a summary visible before the page is selected
It is also sometimes useful to be able to have news headlines appearing within general web pages. The news items can be classified into different categories so the headline (and summary) appears on pages that are relevant to that classification.
RSS Feeds
RSS stands for 'Really Simple Syndication' and can also referred to technology behind it, which is XML. An RSS feed allows someone to make your news items available on their website or on their RSS reader and to filter out news items that are not relevant to the reader or web page concerned.
Blog pages
Operating a forum where your readers can contribute their own ideas, can be another powerful tool in developing a positive relationship with your customers and prospects.
Should you wish to discuss your internet marketing requirements please contact us
