Selling Products and Services Online

We provide robust scalable solutions that are suitable for both the small business company and the large scale multinational.

Sell to PC and mobile users

In order to inspire enough confidence for your customers to part with their credit card details, your website needs to:

Tips on creating a good e-commerce site

Good editorial
Make sure everything you write about is of interest to your customers. Just because something is important to you doesn't mean that they care. Every thing must pass the 'so what' test.

Good looks
Make sure that the look and feel is relevant to your audience. Some audiences want to be entertained with lots of information and colourful animated graphics. Some people just need clear and concise information.

Good stock selection
More choice is not necessarily a good thing. Regularly clear out non performing stock items. These get in the way and stop your customers finding what they want.

Time dependent info
Be aware that if you include information that has dates associated with it, you then need to update this on a regular basis. Make sure that you can allocate this task to someone in your company who will have the time to do this. Using a site that you can update yourself makes this much easier.

Straightforward buying process
Make buying as easy as possible. clear delivery and returns policies and access to your contact details for any queries.

Intuitive navigation
Navigation should be intuitive and logical. Ensure products, services and information are presented in a way that make sense to your customers. The customer's attention should be on your products, not on trying to figure out how the website works.

Speedy download
Not everyone has broadband. And some people go on the Internet using mobile phones, web TV or palm-tops. When websites take too long to download, customers get impatient and click away.

Brand consistency
Keep the website consistent with your business image. People are wary of schizophrenic companies.

Browser compatibility
Whether visitors use Internet Explorer, Mozilla Firefox, Netscape, Opera or any other browser, make sure they see it as it's meant to be seen.

Making the product the hero
Is there enough information for customers to make an instant buying decision?

The site should show:

On site promotion
Promote your sales with the following tools

More detailed e-commerce advice

Should you wish to discuss your internet design requirements please contact us