Communicate Effectively With Your Customers
Good internet communication needs to:
- inspire trust through a good quality, reliable site that adds credibility to your company
- be easy to navigate
- be up to date
- be of interest to your customers
- have a look that is relevant to your customers expectations
Make the communication two way
Find out what your customers want from you. The internet has a variety of tools that facilitate dialogue between you and your customers.
Form fills
Your customer is asked to fill out a series of boxes and press a button to submit the form. This information can be sent to you by e-mail or can be put into a database for detailed analysis or inclusion in business workflows.
Create customer accounts
A user name, password and e-mail address can be automatically set up by your website. This enables you to capture information about your customer's preferences. These can then be acted on using Customer Relationship Marketing (CRM) tools. Your customers can also get special features in return for signing up. For example, members only area, wish list, purchase and past delivery records, automatic progress tracking of ongoing deliveries, customer only special offers, and so on.
E-mail campaigns
Create a page on your website that can be sent out as an e-mail. This gives you a professional looking e-mail. A text only version is automatically created for non HTML e-mail clients. These can be managed from the website in conjunction with the customer account database.
Website statistics
Find out which pages people are looking at and when. Gain a greater understanding about how they got to your site, which website they were on before they got to yours, what was the search phrase that they used to get to your site, and much more.
Should you wish to discuss your internet design requirements please contact us
