Creating a Credible Business Image

Your website projects an image of your company, whether you are using your site as a 'brochure' for your company, or as sophisticated, database driven, multi-national shopping site, or anything in between.

Your website needs to:

Tips on creating a good site

Good writing
Make sure everything is of interest to your customers. Just because something is important to you doesn't mean that they care. Everything must pass the "so what" test.

Good looks
Make sure that the look and feel is relevant to your audience. Some audiences want to be entertained with lots of information and colourful animated graphics. Some people just need clear and concise information.

Time dependent info
Be aware that if you include information that has dates associated with it, you will need to update this on a regular basis. Make sure that you can allocate this task to someone in your company who will have the time to do this. Using a site that you can update yourself makes this much easier.

Straightforward buying process
Make buying as easy as possible. Clear delivery and returns policies are essential as are current contact details or a form-fill for any queries.

Intuitive navigation
Navigation should be intuitive and logical. Ensure products, services and information are presented in a way that make sense to your customers. The customer's attention should be on your products, not on trying to figure out how the website works.

Speedy download
When websites take too long to download, customers get impatient and click away. Make sure that all your pictures are compressed so that the file size is not too big.

Brand consistency
Keep the website consistent with your business image. An inconsistent message at best dilutes the company brand and at worst generates mistrust in your customers minds.

Browser compatibility
Whether visitors use Internet Explorer, Mozilla Firefox, Netscape, Opera or any other browser, make sure they see it as it's meant to be seen.

Should you wish to discuss your internet design requirements please contact us